Thriller Land is an old fashioned amusement park based in Neverland, California. Jack Michaelson, the founder and CEO of Thriller Land, is retiring and wants to sell the park.

Michaelson is offering the park for sale. Thriller Lands primary asset is the huge tract of land in the Southern California, which even if the park were closed would be worth $50,000,000.

The park is on target to producing an annual cash flow of $5,000,000 in the coming year. Michaelson has estimated the firms value as a going enterprise using the discounted cash flow (DCF) method. The DCF method forecasts future cash flows to the equity holders and discounts them to form a risk adjusted present value. Since the firms cash flow can be well modeled as growth perpetuity, the DCF method can be viewed in this case as estimating next years cash flow, estimating a long term growth rate and an appropriate discount rate and plugging them into the constant growth in perpetuity model:

Value = Next Annual Cash Flow / (Discount Rate Growth Rate)

There is consensus that a discount rate of 15% is appropriate. The huge issue is revenue growth. It seems clear that if no competitors move into the area, the firm can continue to grow in the area of 10% per year into the future. However, if zoning laws are changed and competition moves in, the firms long term growth rate would be 0%. Experts agree that there is a 50-50 chance that the zooming laws will be changed and therefore the firms expected revenue growth rate is 5%.

Using these figures, the discounted cash flows method generates the following estimates:

DCF = $5 Million / (0.15 0.05) = $50 Million

Thus, as would be expected in efficient markets, the value of the amusement park based on its assets (in effect, its land) is equal to the value of the amusement park as a going concern (using DCF method). Do you agree?