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Through a company invites broad communities of people into the innovation process. O A. concept development OB. idea screening OC. crowdsourcing D. concept testing
Through a company invites broad communities of people into the innovation process. O A. concept development OB. idea screening OC. crowdsourcing D. concept testing O E. test marketing
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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