Through analyzing the meat alternatives industry, what are the :

- complementary products or services

- technological change

- General economic conditions

- Population demographics

- Ecological / natural environment

- Global competitive forces

- Political, legal, and regulatory forces

- Social/cultural forces

that affect the meat alternatives industry profitability and why?

If a category is irrelevant, why is this the case?

What are the structural opportunities and/or threats to the profitability of the industry?