Through case analysis, develop strategies to solve the problems faced by the companies in question. - [CLR 3] Context / Situation The main activity is researching, creating and submitting a high-level strategy suitable for presentation to H& H. Submit 36 3 PowerPoint document. Use the internet as well as your own experiences in completing this project. You must cite all sources as well as your own experiences. The Case HGH Co. Ltd aims to be the world's favorite ketchup on every table. HGH specializes in making Tomato ketchup. It was during the 1800s that the use of tomato ketchup came to the attention of British consumers as a result of its popularity with American servicemen. HOH launched its tomato ketchup in 1995 in the UK and became the country's most popular sauce. Today the UK market is more than 50 million and HGH has a 5016 share. You can search in most food cupboards in this country and you will find a bottle of HOH ketchup. The main ingredients of HOH ketchup are tomatoes, sweeteners, vinegar, salt, spices, flavorings, onion, and/or garlic. The types of sweetener used are usually granulated cane sugar or beet sugar. The spices commonly used to enhance the flavor of the tomatoes are allspice, cassia, cinnamon, cayenne, cloves, pepper, ginger, mustard, and paprika. The white vinegar, commonly known as 100-grain distilled, helps to preserve the ketchup. HAH adopts a global marketing strategy which involves the creation of a single strategy for a product, service or company for the entire global market embracing many markets and aiming to level the difference between them. Consumers across the globe share many similarities, yet at the same time they have their own unique set of values and culture. HAH uses premixed or encapsulated spices, which are easier to use but more expensive. Whatever the form, spices must be of a high quality. Thicker consistencies require a greater ratio of sugar and spices relative to the tomato juice. Due to its major success in the UK, HGH now wants to expand its operations and enter into different Asian markets. H&H uses the business strategy of 'gain the lion's share of the market and the