Through the 1960s, the conventional wisdom held that a discount store could succeed only in a city with a population of 100,000 or more. Sam Walton disagreed and decided to open his store, WAL-MART, in small Southwestern towns. Today, Wal-Mart is the largest retailer in the world (Forbes). How did Wal-Mart Stores succeed where others failed? Go online and research Wal-Mart's history, specifically look at when and where the first store opened and the timing and location of additional store openings. Using your newly gained knowledge and terminology of strategic behavior, briefly explain the strategies Wal-Mart seems to have chosen in its early years and why it was successful.