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Throughout the semester, the 5Ps (aka the Marketing Mix) have been used as a foundation to understand the levers that companies and organizations have to
Throughout the semester, the 5Ps (aka the Marketing Mix) have been used as a foundation to understand the levers that companies and organizations have to build and capture value. What role do People play in the Marketing Mix and why are they important Step by Step Solution
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Management Of Electronic And Digital Media
Authors: Alan B. Albarran
5th Edition
111134437X, 978-1111344375
