Thumbsup for correct answer! Multiple choice

1. The changing purchase process for B2B buyer means:
   1. Digital marketing strategies will be important only in the awareness stage.
   2. The salesperson comes later.
   3. Anyone in the company is a crucial part of the buy process.
   4. All of the above.
2. What is UX?
   1. The usability of the website.
   2. How to make the website attractive to target consumers.
   3. The navigation features of the website.
   4. All of the above.
3. What does the Pareto Curve teach us about website usability testing?
   1. 15 user tests will identify 100% of the problems on the website.
   2. 5 user tests will identify 50% of the problems on the website.
   3. You should test your website with as many users as possible.
   4. You should not test your website more than 5 times.
4. Which of the following is a key consumer protection issue?
   1. Cybersecurity.
   2. Social media security.
   3. IP address privacy.
   4. Transactions security.