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Thw managers of Invights Care Maparine (a nugarine dedicated to healthcare news) want to eutablish a aelling price for a one-month fall-page advertitement in their

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Thw managers of Invights Care Maparine (a nugarine dedicated to healthcare news) want to eutablish a aelling price for a one-month fall-page advertitement in their magazine, To help with the price sotting decision, the managers intend to compute the economic walue to the customer (fVC) of a full pase at in their may kine, the Medgate Today magazine 59000 per month for a full-page ad. Insights Care's managers believe that they carr jioulify a higher welting price by quannifyual the econeitic value to customer (EVC). Hased on the above data available, you are required from a valoe-bared pricing sandpoint foc Required: a. Compute the fconomic value to customer (FVC) of a full-pose ad in insights Care Magarine. b. Show the rango of possibie prices Insights Care Magazine should consider when seting a price for a furipape ad

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