Ticketmaster is a global ticket retailer selling hundreds of millions of tickets to every type of show and venue with total revenue exceeding $8 billion/year. In 2010, it merged with Live Nation to become Live Nation Entertainment. Customer demand for tickets is very uneven with extremely high demand during the rst hours of ticket availability for a popular event, followed by a signicant decline in demand. This results in a very uneven demand on computing resources which is difcult to meet. In addition, any system downtime is extremely expensive and can result in lost sales approaching $1 million per hour. The following article describes a successful DAAS migration by Ticketmaster: Inside Big Data: Ticketmaster 31L However, all DAAS migration efforts are not this successful. Conduct a broader internet research to answer these questions: 1. What are the pros and cons a company should consider before migrating its database operations to a Database as a Service provider? 2. What potential data management issues might arise in this transition? 3. Who should be involved in making this decision? In a Word doc, please write a short, single-spaced paragraph to answer each of these three questions. Your nal submittal should have 1 to 2 pages along with your research sources