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Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can
Tide laundry detergent maintains the same market share it had 50 years ago because of the sales contributions from its various line extensions. It can be said that Tide employs a preemptive cannibalization strategy in generating line extensions. Explain what this means and also how Tide remains successful with so many lines and extensions. Use marketing concepts to explain.
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In marketing a preemptive cannibalization strategy is one where a company introduces a new product that has the potential of taking sales away from it...
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
