Tiffany & Co$.$ is an American luxury jeweler headquartered in New York City, In the late $1980$s$.$

Tilfany & Co: ventured into the fragrance business by adding luxury perfumes to it$$ product mix.

Although perfumes are distinctly different than jewelry, both product categories appeal to the sarne target market. Which of the directives for customer centric branding strategies does this most closely represent?