Time left 0:45:13 Sally wants to buy a Louis Vuitton bag. What is the most important factor that marketers need to know about Sally? Select one: O a. Sally's education O b. Sally's income level O c. Sally's willingness to buy O d. Sally's ability to buy Jenny has been appointed marketing manager for Astro frozen vegetable products. Her job focuses on decisions involving customer service, package design, brand names, and warranties. What area of the marketing strategy does Jenny most likely work in? Select one: O a. Retailing and distribution strategy O b. Resource valuation and pricing O c. Target market development O d. Product strategy For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap. P&G focused on how well it made Ivory soap and not on what customers wanted from a bar of soap. What type of orientation did the company have? Select one: O a. production O b. market O a customer O d. salesThe Nelson corporation uses its website to target customers and promote its products. What is Nelson engaged in? Select one: O a. Online trading O b. Web services O c. Digital marketing O d. Integrated marketing Janet, a blogger, has a vast knowledge of computer equipment. Her reviews of these products are highly regarded and trusted by others. What can Janet be regarded as? Select one: O a. Innovator O b. Relationship manager O . Laggard O d. InfluencerHow have advances in computer technology significantly changed the nature of marketing research? Select one: a. By narrowing the focus of the data collection process O b. By eliminating the need for outside research firms O c. By allowing the use of simulations that ask what if questions O d. By providing an in house market research group with primary data Why does Wands approach the purchase decision of Soy Good soy milk with a much lower level of human involvement than the purchase of a new handbag? Select one: O a. due to the social visibility of the two products O b. due to situational factors O c. due to the fear of cognitive dissonance O d. due to opportunity costs What does the term marketing refer to? Select one: O a. selling O b. new product concepts and improvements O c. understanding and focusing on customer needs O d. advertising and promotional activitiesWhich of the following can have the greatest influence on the social responsibility of an organization? Select one: O a. Suppliers O b. Trade associations O c. Labour unions O d. Consumerism Market researchers collect many different types of data. What kind of data is information collected for the first time, specifically for a marketing research study? Select one: O a. Secondary O b. Soft O c. Primary O d. Experimental