Time left 0:53:31 The Know-All marketing research company gathered eight people in a room to garner their views on recycling habits. A moderator ensured that their views were heard. All individuals were homeowners. What type of research method was this? Select one: O a. CLT interview O b. passive people meter O c. primary data group O d. focus group Daniel and Miriam both live in Uganda, one of the poorest countries in the world. Which needs would they be most concerned with fulfilling? Select one: O a. esteem O b. economic O c physiological O d. safety Which of the following is an interpersonal influence on consumer behaviour? Select one: O a. One's family O b. One's self concept O c. One's perception O d. One's attitudeWhat can new technology result in? Select one: O a. Reduced prices through new production methods O b. Lower availability of customer service O c. Retum of products that were once considered obsolete O d. Lower quality of existing products Linda usually does not spend much time selecting gifts while buying them. However, when buying a pen for her husband's birthday, she visited several stores and spent a lot of time selecting the pen, What does this scenario illustrate? Select one: O a. situational involvement O b. product involvement O a shopping involvement O d. enduring involvementWhich statement best describes the idea of marketing? Select one: O a. Marketing refers to an activity in which two or more parties give something of value to each other to satisfy perceived needs O b. The marketing concept emphasizes creating and maintaining short term successful relationships with customers and suppliers O c. The marketing concept is a belief that consumers will resist purchasing nonessential goods and services O d. Marketing encompasses such a broad scope of activities and ideas that settling on one definition is often difficult Which of the following is an example of indirect competition? Select one: O a. pple iPhone and Samsung Galaxy O b. The Ford Edge and GMC Pickup O C. A Petro Canada station across the road from an Esso station O d. Competition among Telus, Rogers, and Bell Daniel just bought a bar of chocolate. What type of behaviour would he have exhibited? Select one: O a. routine response O b. intensive decision making O G emotional buying O d. limited decision makingWhat do product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns all depend on? Select one: O a. Industry wide planning programs O b. Technology available to the firm O c. Plans formulated within the marketing department O d. Decisions made within the company executives What happens when disposable income rises? Select one: O a. Families go into more debt. O b. Families travel more. O c. Families can't afford the "good life." O d. Families can afford the "good life."What type of research attempts to develop new or improved products? Select one: O a. applied research O b. basic research O c transformational research O d. technological research Chantel works for a company that has a computer based system that provides a continuous flow of information relevant to her responsibilities. What system is Chantel working with? Select one: O a. Business intelligence O b. Marketing information O G. Marketing decision support O d. Data mining A local charity sells branded sweat shirts, coffee mugs, and jerseys. What type of marketing is this an example of? Select one: O a. Organization O b. Person O C. Event O d. CauseMarket researchers can obtain primary data in a number of ways, including: Select one: O a. Through observation, surveys, and experiments O b. Through marketing information systems, business intelligence, and consumer intentions O c. Through trend analysis, exponential smoothing, and the Delphi technique O d. Through private data, government data, and internal data What would monitoring social media for general information relating to a firm's business be an example of? Select one: O a. Social political manipulation O b. Economic analysis O G Technological development O d. Environmental scanning