Time-sensitive cargo is an important market segment for the air freight business. Integrated carriers are reputed to offer fast and reliable services and thus play a major role in catering to this cargo segment. Select an integrated carrier that is based in Europe. Briefly describe the characteristics of this carrier. 

From the perspective of your chosen carrier, discuss three (3) global trends that the airline should monitor in the management of time-sensitive cargo. It is important that you contextualize your answer to this carrier and not give generic answers. 

(b) Take the perspective of "Acura" which is a large freight forwarder based in Europe. Comment on the strategies that you think the company can adopt to minimize the total cost of distribution in serving its customers in the country. What are the possible trade-offs?