TimestampWhich one of the following influences your purchase behavior most?Which one of the following worries you the most?How positive is your outlook to your future?Do you consider yourself politically active?How interested are you in company's environmental or social actions?Do companies' environmentally or socially good actions play a role in your brand preference?How do you describe yourself in social situations?Do you consider yourself a trend-chaser?Please mark the option that suits you best. [I am being influenced online in my consumption decisions.]Please mark the option that suits you best. [Influencers have a big effect on my consumption decisions.]Please mark the option that suits you best. [I like shopping in physical stores rather than buying online.]Please mark the option that suits you best. [For me, uniqueness of a product is more important than its brand.]Please mark the option that suits you best. [I have purchased something based only on an influencer's recommendations.]Please mark the option that suits you best. [I will be willing to pay up to %10 for a more sustainable product.]Please mark the option that suits you best. [I have no problems with buying things on credit.]Please mark the option that suits you best. [I trust most of the influencers and their recommendations.]Please mark the option that suits you best. [I prefer buying from apps rather than from web stores.]Please mark the option that suits you best. [Labels on products such as cruelty free / vegan / organic / recyclable influence my purchasing decision.]Please mark the option that suits you best. [I am more likely to buy a product if I can customize it for my liking.]Please mark the option that suits you best. [Data privacy is important to me and it is one of my top concerns in my online relationship with brands.]Please mark the option that suits you best. [I trust the information on social media.]Please mark the option that suits you best. [I trust certain influencers but not all.]Please mark the option that suits you best. [I search for information about products and brands on social media rather than on Google.]Please mark the option that suits you best. [I buy products directly from social media (Instagram, TikTok etc.)]Please mark the option that suits you best. [I think that my appearance is an important part of my identity in the real world.]Please mark the option that suits you best. [I think that how I look in social media is an important part of my identity in the real world.]Please mark the option that suits you best. [I do not think that brands can be trusted.]Please mark the option that suits you best. [Financial concerns come first for me nowadays in my consumption preferences.]Do you feel yourself passionate about any brand?Have you ever boycotted a brand?When I but a product what I value most is... (please select 3)Which platform influences you the most in your buying decisions?How do you decide what to buy?GenderYear of birthCurrent statusFamily's (household's) monthly incomeFrequency of online shopping last month (excluding grocery shopping)percentage 06/07/2023 21:12193601171YouTube product review videosEconomic crisis5No551NoAgreeAgreeDisagreeAgreeDisagreeAgreeAgreeDisagreeDisagreeTotally AgreeAgreeTotally AgreeAgreeAgreeDisagreeTotally DisagreeTotally AgreeTotally AgreeNeither Agree nor DisagreeTotally AgreeNoYesPrice, Recommended by experts, QualityThe main sites of the companyInfluencers / CelebritiesFemale2000At work3001 USD - 5000 USD6 and more06/07/2023 22:06193601171Comments / reviews from other usersWars and disruptions1No555YesNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeTotally DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeTotally DisagreeTotally DisagreeYesNoBrand, Trends, Expensive looksTikTokOnline reviewsFemale1999At work5001 USD and more6 and more06/07/2023 22:07193601171InfluencersWars and disruptions5No223NoDisagreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeAgreeAgreeTotally DisagreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeAgreeTotally AgreeTotally DisagreeTotally AgreeNeither Agree nor DisagreeTotally AgreeAgreeTotally AgreeTotally AgreeNeither Agree nor DisagreeYesYesBrand, Popularity, Easy to use / access, Favored by a lot of people, Recommended by experts, Timelessness, QualityTikTokFamilyFemale2001At work3001 USD - 5000 USD03-May06/07/2023 22:16193601171YouTube product review videosWars and disruptions5No115YesNeither Agree nor DisagreeTotally DisagreeTotally DisagreeTotally DisagreeDisagreeTotally DisagreeTotally DisagreeTotally DisagreeTotally DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeTotally DisagreeTotally DisagreeDisagreeDisagreeTotally DisagreeTotally DisagreeYesYesPrice, Popularity, Easy to use / accessYouTubeWhat I see in TV showsFemale1997 November 20At work3001 USD - 5000 USD03-May06/07/2023 22:23193601171Ads on social mediaEconomic crisis5Yes555YesTotally DisagreeNeither Agree nor DisagreeDisagreeTotally DisagreeDisagreeNeither Agree nor DisagreeDisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeTotally DisagreeTotally DisagreeTotally DisagreeNeither Agree nor DisagreeDisagreeTotally DisagreeYesYesPopularity, Trends, Expensive looksInstagramInfluencers / CelebritiesMale1998At work3001 USD - 5000 USD0 - 206/08/2023 00:32193601171Ads on social mediaWars and disruptions5No435NoDisagreeAgreeAgreeAgreeNeither Agree nor DisagreeTotally AgreeAgreeTotally DisagreeAgreeTotally DisagreeAgreeTotally AgreeDisagreeAgreeTotally AgreeAgreeAgreeAgreeNeither Agree nor DisagreeTotally DisagreeYesNoPrice, Brand, QualityInstagramTraditional media adsFemale1997At work5001 USD and more03-May06/08/2023 00:32193601171Ads on social mediaGlobal unrest4No323YesDisagreeAgreeAgreeTotally AgreeTotally DisagreeAgreeAgreeTotally DisagreeAgreeTotally DisagreeTotally AgreeTotally AgreeTotally DisagreeAgreeAgreeAgreeAgreeAgreeNeither Agree nor DisagreeDisagreeYesNoPrice, Brand, Favored by a lot of peopleFacebookInfluencers / CelebritiesFemale2003At university3001 USD - 5000 USD0 - 206/08/2023 00:32193601171Ads on social mediaGlobal unrest4No323YesDisagreeAgreeDisagreeAgreeDisagreeAgreeTotally DisagreeAgreeTotally DisagreeTotally DisagreeAgreeDisagreeAgreeAgreeAgreeAgreeTotally AgreeTotally AgreeNeither Agree nor DisagreeTotally DisagreeYesNoBrand, Expensive looks, Easy to use / access, Favored by a lot of people, QualityTikTokAds on social mediaFemale2005At work2001 USD - 3000 USD0 - 206/08/2023 00:32193601171Comments / reviews from other usersGlobal unrest5No434NoDisagreeAgreeDisagreeAgreeNeither Agree nor DisagreeTotally AgreeAgreeTotally DisagreeAgreeTotally DisagreeAgreeTotally AgreeDisagreeAgreeTotally AgreeAgreeAgreeAgreeNeither Agree nor DisagreeTotally DisagreeYesNoPrice, Brand, Easy to use / access, QualityTikTokFamilyFemale1997At university5001 USD and more03-May06/08/2023 11:34193601171InfluencersEconomic crisis4No245YesAgreeAgreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeAgreeAgreeAgreeAgreeAgreeTotally AgreeDisagreeAgreeAgreeDisagreeNeither Agree nor DisagreeAgreeTotally AgreeDisagreeAgreeYesYesPrice, Brand, QualityYouTubeInfluencers / CelebritiesFemale2003At work3001 USD - 5000 USD6 and more06/08/2023 14:05193601171Comments / reviews from other usersDecreasing job prospects4No224NoAgreeDisagreeTotally AgreeAgreeAgreeNeither Agree nor DisagreeTotally DisagreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeAgreeDisagreeAgreeAgreeDisagreeTotally AgreeTotally DisagreeNeither Agree nor DisagreeAgreeYesNoPrice, Recommended by experts, QualityYouTubeOnline reviewsMale2004At high school2001 USD - 3000 USD0 - 206/08/2023 15:09193601171Comments / reviews from other usersWars and disruptions4Yes332YesAgreeDisagreeAgreeTotally AgreeAgreeAgreeDisagreeDisagreeAgreeNeither Agree nor DisagreeAgreeAgreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeAgreeDisagreeNeither Agree nor DisagreeAgreeNoNoPrice, Brand, Eco-friendly / Sustainable, Easy to use / access, Recommended by experts, QualityTikTokOnline reviewsFemaleJanuary, 7 2004At university2001 USD - 3000 USD0 - 206/08/2023 15:20193601171InfluencersEconomic crisis4No343YesNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeAgreeTotally DisagreeAgreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeAgreeTotally AgreeTotally AgreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeAgreeNoNoPrice, Recommended by experts, QualityTikTokOnline reviewsFemale2005At high school2001 USD - 3000 USD0 - 206/08/2023 15:42193601171InfluencersWars and disruptions4Yes334YesNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeAgreeAgreeAgreeDisagreeNeither Agree nor DisagreeTotally AgreeTotally AgreeTotally AgreeAgreeNeither Agree nor DisagreeAgreeAgreeAgreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeYesNoBrand, Eco-friendly / Sustainable, QualityInstagramInfluencers / CelebritiesFemale2000At work5001 USD and more0 - 206/08/2023 15:46193601171YouTube product review videosClimate change and its effects4Yes333YesNeither Agree nor DisagreeDisagreeDisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeDisagreeDisagreeTotally DisagreeTotally DisagreeTotally DisagreeDisagreeNeither Agree nor DisagreeDisagreeTotally DisagreeNeither Agree nor DisagreeDisagreeDisagreeDisagreeDisagreeYesNoBrand, Trends, Eco-friendly / SustainableTikTokInfluencers / CelebritiesFemale1998At work5001 USD and more0 - 206/08/2023 15:50193601171YouTube product review videosDecreasing job prospects4Yes334YesNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeDisagreeAgreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNoNoPopularity, Eco-friendly / Sustainable, Recommended by influencersYouTubeOnline reviewsFemale1999At work3001 USD - 5000 USD03-May06/08/2023 15:53193601171Comments / reviews from other usersGlobal unrest5No234NoAgreeDisagreeAgreeNeither Agree nor DisagreeAgreeAgreeDisagreeDisagreeAgreeAgreeAgreeTotally AgreeDisagreeNeither Agree nor DisagreeAgreeAgreeAgreeAgreeNeither Agree nor DisagreeAgreeYesYesPrice, Brand, QualityFacebookOnline reviewsFemale03/04/1999At work1001 USD - 2000 USD03-May06/08/2023 15:54193601171Comments / reviews from other usersEconomic crisis3Yes343NoNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeTotally DisagreeNeither Agree nor DisagreeDisagreeDisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeNoYesBrand, Popularity, Easy to use / accessTwitterTraditional media adsMale2001At work5001 USD and more0 - 206/08/2023 15:58193601171InfluencersClimate change and its effects4No333YesNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeDisagreeNeither Agree nor DisagreeYesYesBrand, Favored by a lot of people, Recommended by influencersInstagramInfluencers / CelebritiesFemale2004At work3001 USD - 5000 USD03-May06/08/2023 18:31193601171InfluencersEconomic crisis5Yes522YesAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeYesNoPrice, Brand, TrendsInstagramAds on social mediaFemale1998At university0-1000 USD03-May06/08/2023 18:42193601171InfluencersEconomic crisis4No334NoNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeAgreeAgreeAgreeTotally AgreeAgreeNeither Agree nor DisagreeAgreeAgreeTotally AgreeAgreeAgreeTotally DisagreeTotally DisagreeTotally AgreeTotally AgreeTotally DisagreeTotally AgreeYesYesPrice, Easy to use / access, QualityWebsite for the real companyOnline reviewsFemale1997At work2001 USD - 3000 USD03-May06/08/2023 20:03193601171InfluencersEconomic crisis3Yes443NoTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeTotally DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeYesNoPrice, Brand, PopularityTikTokInfluencers / CelebritiesMale2000At work5001 USD and more0 - 206/08/2023 20:42193601171Ads on social mediaEconomic crisis3Yes344NoNeither Agree nor DisagreeDisagreeTotally AgreeAgreeDisagreeAgreeTotally DisagreeDisagreeAgreeNeither Agree nor DisagreeAgreeTotally AgreeTotally DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeAgreeDisagreeNoNoBrand, Popularity, Recommended by expertsFacebookFamilyMale1999At work5001 USD and more03-May06/08/2023 20:58193601171Ads on social mediaEconomic crisis3Yes343NoAgreeNeither Agree nor DisagreeAgreeTotally AgreeAgreeAgreeTotally DisagreeNeither Agree nor DisagreeAgreeAgreeNeither Agree nor DisagreeTotally AgreeNeither Agree nor DisagreeAgreeAgreeAgreeTotally AgreeAgreeNeither Agree nor DisagreeDisagreeNoNoBrand, Trends, QualityFacebookAds on social mediaMale1999At work5001 USD and more6 and more06/08/2023 21:29193601171YouTube product review videosDecreasing job prospects3Yes332NoNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeYesNoPrice, Trends, Favored by a lot of peopleFacebookFriendsMale2002At work0-1000 USD0 - 206/08/2023 21:46193601171YouTube product review videosWars and disruptions2Yes233YesNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeYesYesPrice, Favored by a lot of people, QualityTwitterOnline reviewsMale1998At work0-1000 USD0 - 206/08/2023 21:49193601171Ads on social mediaWars and disruptions3Yes545NoAgreeTotally DisagreeTotally AgreeTotally AgreeTotally DisagreeDisagreeTotally DisagreeDisagreeTotally AgreeAgreeAgreeNeither Agree nor DisagreeTotally DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeTotally AgreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeNoNoEco-friendly / Sustainable, Easy to use / access, QualityInstagramFriendsMale1999At university5001 USD and more0 - 206/08/2023 21:56193601171YouTube product review videosGlobal unrest2Yes222NoNeither Agree nor DisagreeNeither Agree nor DisagreeAgreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeDisagreeDisagreeDisagreeDisagreeDisagreeDisagreeDisagreeDisagreeDisagreeNeither Agree nor DisagreeYesYesPrice, Favored by a lot of people, QualityFacebookFamilyMale1997At university1001 USD - 2000 USD03-May06/08/2023 22:55193601171YouTube product review videosGlobal unrest4No443NoTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeYesNoPrice, Favored by a lot of people, Recommended by influencersTwitchInfluencers / CelebritiesMale1999 October 24At work3001 USD - 5000 USD03-May06/09/2023 11:09193601171Comments / reviews from other usersDecreasing job prospects3No553NoTotally AgreeTotally DisagreeTotally AgreeTotally AgreeNeither Agree nor DisagreeNeither Agree nor DisagreeNeither Agree nor DisagreeTotally DisagreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeAgreeNeither Agree nor DisagreeDisagreeDisagreeAgreeNeither Agree nor DisagreeNeither Agree nor DisagreeTotally AgreeNoYesExpensive looks, Eco-friendly / Sustainable, QualityFacebookAds on social mediaMale1998At university3001 USD - 5000 USD0 - 2

PART 2 On June 10th, I will share with you the data through UZEM. You are expected to analyze the data and prepare a report which consists of the analysis of the answers given to each question. Here are the steps to follow: 1. Sort the data collected by you through your student ID. Copy and paste the 30 people who answered the survey using your Student ID into a new excel file. 2. Using simple statistical techniques such as averages and percentages, explore the responses and extract meaningful insights from the data. 3. For each question you should analyze the answers and make your statements either in verbal form or by using graphics (pie charts, bar charts etc.) Example verbal statement: The third question is about which factors influence GEN Z consumer's purchasing behavior. 40% of the participants said that their decisions are influenced by social media ads. 4. Summarize and comment on your findings. Identify common themes, preferences, and trends that emerge from the data, allowing you to understand what drives Gen Z's purchasing decisions, their preferred brands, and their views on factors such as sustainability, convenience, and personalization. Example statement: Answers given to the third question showed that GENZ consumers' purchasing decisions are mostly affected by social media influencers. Your final report must include: 1. Chapter 1: The summary of the answers given to each question (you may use written statements or bar or pie charts. 2. Chapter 2: Comments about your findings: Common themes, preferences, and trends that emerge from the data