Timothy Donaghy has developed a unique formula for growing hair. His proprietary lotion, used regularly for 45 days, will grow hair in bald spots (with varying degrees of success). Timothy calls his lotion Hair-Again and is selling it via the telephone and Internet. His major form of marketing is through 15-minute infomercials and Internet advertising. Timothy sells each 16-ounce bottle of Hair-Again for $15 and pays a commission of 3 percent of sales to telephone operators who field the 1-800 phone calls from potential customers. Fixed marketing expenses for each quarter of the coming year include: Internet banner ads $7,600 Telephone operator time 5,000 Travel 3,000 In addition, early next year Timothy intends to film and show infomercials on television. He expects the cost to be $12,000 in quarters 1 and 2, and that the cost will rise to $24,000 in each of quarters 3 and 4. Timothy expects the following unit sales of Hair-Again: Quarter 1 5,000 Quarter 2 15,000 Quarter 3 40,000 Quarter 4 35,000 Required: Question Content Area 1. Construct a marketing expense budget for Hair-Again for the coming year. Show total amounts by quarter and in total for the year. If required, round your answers to two decimal places. Hair-Again Marketing Expense Budget For the Year Ended December 31 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total - Select - - Select - - Select - - Select - - Select - $- Select - $- Select - $- Select - $- Select - $- Select - Total variable expense $fill in the blank 48c05300f00901c_13 $fill in the blank 48c05300f00901c_14 $fill in the blank 48c05300f00901c_15 $fill in the blank 48c05300f00901c_16 $fill in the blank 48c05300f00901c_17 Fixed marketing expense: $- Select - $- Select - $- Select - $- Select - $- Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - - Select - Total fixed expense $fill in the blank 48c05300f00901c_42 $fill in the blank 48c05300f00901c_43 $fill in the blank 48c05300f00901c_44 $fill in the blank 48c05300f00901c_45 $fill in the blank 48c05300f00901c_46 Total marketing expense $fill in the blank 48c05300f00901c_47 $fill in the blank 48c05300f00901c_48 $fill in the blank 48c05300f00901c_49 $fill in the blank 48c05300f00901c_50 $fill in the blank 48c05300f00901c_51 Question Content Area 2. What if the cost of internet ads rises to $16,000 in Quarters 2 through 4? How would that affect variable marketing expense? Fixed marketing expense? Total marketing expense? If no effect, enter "0" and select "no impact". Variable marketing expense $fill in the blank f92e2dff507d02b_1 Fixed marketing expense $fill in the blank f92e2dff507d02b_3 Total marketing expense $fill in the blank f92e2dff507d02b_5