Question
Tina, the marketing manager of the company, finds that the market for the companys primary product is becoming competitive because of potential entrants to the
Tina, the marketing manager of the company, finds that the market for the companys primary product is becoming competitive because of potential entrants to the local market. The current advantage of the company is that Peter maintains a good relationship with local suppliers so that the price of raw materials is lower than that of the companys peers. In addition, the customer on the honey market is not sensitive to the differentiation among available products. Question b) If you were Tina, which strategy of the two basic ones is more appropriate for Peters honey company? (2 marks)
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