Demonstrates a thorough and in-depth understanding of three relevant theoretical concepts. Analysis based on relevant theoretical evidence is logical and coherent in its structure. Developed meaningful and relevant insight into the theory that allows the relevant application of insight to the marketing mix (Apply to some elements of the marketing mix (e.g., product, promotion, pricing) than other (e.g., place) and decide to give more space to discussing the former and only briefly discuss the latter. That's fine)

the question: How theories of Motivation, Perception, and Attitude formation potentially impact on the consumer decisions for the product/service of Kathmandu to the target segment markets?