Titan Computer Company manufactures a tablet computer called AllPad. The company sells these tablets through large big box retailers. This tablet computer is less expensive than similar products sold by AllPad's competitors and has 16GB of internal storage compared to 32GB or more as offered by Pear Corporation, the leading competitor. The Titan Computer Company has recently experienced some increased production costs resulting from significant rework, whereas Pear's reputation for quality is unmatched, and the company sells its product at a significantly higher price point than the AllPad. Titan Computer Company would like to improve quality and decrease costs. You have been tasked to produce a plan to accomplish this by improving processes and training production workers to reduce rework and failed quality inspections. You believe that increasing quality will ultimately increase sales by at least 3% annually. Document the following. 1. Is Titan Computer Company's current strategy that of product differentiation or cost leadership? 2. Prepare a balanced scorecard for Titan Computer Company with at least one objective in each of the following categories. - Financial - Customer - Internal business processes - Learning and growth 3. Draw a simple customer preference map for Titan Computer Company and Pear Corporation using the following attributes. (See the Customer Preference Map Example 3.) - Price - Quality - Storage capacity 4. For each strategic objective, suggest a measure you would recommend in Titan Computer Company's balanced scorecard