Title: 'A Case Study on the Industry with company analysis.

Please replace with the industry you have chosen and with the company you have chosen.

For example: the title of this could be "A Case Study on the Telecommunication Industry with Vodafone company analysis'

There must be included 'Annual Report' of the company for 2 years. The time period for this Case Study shall be for 2 years: 2018-19 and 2019-20. If you are unable to find the Annual Report of any particular year, you can select / forward / rewind another year. Both the years must be consecutive. Example: It can be 2017-18 and 2018-19

Additional materials that would help: Annual Reports of the company, Newspapers, Magazines, Websites articles, industry reports, etc. After logging into MyUniHub, check: http://libguides.mdx.ac.uk/az.php?t=12365 Kindly use actively the electronic resources, software, databases including:

1. Business Source Complete> EBSCOhost

2. Capital IQ

3. SNL

4. Mintel

5. ProQuest

6. Bloomberg

7. Refworks

8. Cite Them Right

9. Datastream

10. Passport

11. Emeral

(1) Introduction and background of the industry and the company.

(2) Analysis of qualitative information from the Annual Report of 2 years of the company - including chairperson's statement, director's report, auditor's report, look and feel of the annual reports, photos, graphs, and tone of language.

(3) Computation of ratios in various groups including profitability, efficiency (activity), liquidity, solvency (gearing), and investment (valuation). The calculation should be done for both the years. please use formulas.

(4) Comparative analysis of the financial performance of the company vis--vis the industry over a 2-year period (using the above calculations and other literature)

(5) Critically evaluate the efficient market hypothesis and provide examples of its application in your chosen industry and company. Show evidence for the arguments for special events like a declaration of good/bad news, launching or discontinuing a new product, change of CEO, expansion, any other "news" and its impact on information and impact on share prices. Provide clear evidence with dates and original news sources.

(6) Critically evaluate with examples what types of costs and budgets this industry is implementing.

(7) Overall, your conclusions and recommendations for the company and industry.

(8) Accurate referencing of materials and effective usage of .

Additional papers that can be applied:

a) Fama, Eugene. EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK. Journal Of Finance [serial online]. May 1970;25

(2):383-417

b) Fama, Eugene. Efficient Capital Markets - II. THE JOURNAL OF FINANCE. VOL. XLVI, NO. 5. DECEMBER 1991

c) Fama, Eugene. Random Walks in Stock Market Prices. Financial Analysts Journal (September/October 1965):55-59.

d) Chung, Dennis, Y.; Hradzil, Karel. Market Efficiency and the Post-Earnings Announcement Drift, Contemporary Accounting Research Vol. 28 No. 3 (Fall 2011) pp. 926-956 1 CAAA. doi:10.1111/j.1911-3846.2011.01078.

databases/software