Title: A New Product!

For this project, you will set up a mock company to launch a new product or service of your own creative design and invention. You are to market your product or service crossculturally. The following should be clear from the required deliverables:

* Your companys name and what it does

* Your product or service name and what it is or does

* To whom (the people of what country) you are marketing the product

To prepare to complete the deliverables, do the following:

* Create a mock company to launch a product or service that you have chosen.

* Research a country (of your choice) in which to market your product or service

Once you have completed the necessary preparation listed above compose the following: *A direct mail piece (a pamphlet or brochure explaining what you offer)

*A routine message (some piece of good news about your product or service)

*A bad-news message (a delay in production or operating plan)

*A persuasive message (solicit consumers to use the product or service showing benefits)