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Title: How IKEA is Assembling an Eco-Friendly Image Run Time: 8:23 Link: https:[lyoutubeleKskaOlfA Discussion Questions and Answers: Question: Describe IKEA's sustainability initiatives. What impact has

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Title: How IKEA is Assembling an Eco-Friendly Image Run Time: 8:23 Link: https:[lyoutubeleKskaOlfA Discussion Questions and Answers: Question: Describe IKEA's sustainability initiatives. What impact has Gen 2 (6-24 years old) had on holding retailers accountable to act socially responsible? Answer: Question: Some businesses use sustainability as a marketing tactic as opposed to a mission true to its core. Do you believe IKEA genuinely cares about people and the planet? Why or why not

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