Title: Impact of Brand Loyalty on Consumer Behavior: A Study on J&J Vaccine at CVS in Orange County, CA (2019-2021)

The following assignment is to build your final Westcliff University Dissertation Proposal Alignment Foci (PAF). Over the last few weeks we have discussed aspects of the PAF. Using this model will help with aligning your research. One of the key aspects to research is alignment. Alignment is important because it ensures a well-designed and logical argument based research. This will be presented to your chair in the following class and they will discuss aspects of your research topic. This PAF should be fully filled by the end of this course to ensure alignment of your research.

Topic Introduction

Problem Background

1.Literature review(2 pages)

2.Literature review(2pages) five source required each, combined each other

Problem Statement( one sentence statement with citation, must align fully with the topic) no more no less.

Research Questions

Hypotheses9(on each research questions)

Purpose Statement

Theoretical and Conceptual Framework

Sample population and location

Methodology & Design(Quantitative)

Nature of the Study

Research Methods

Data Collection(how can I collect ) survey of Linkedln and facebook

Data Analysis

Significance of the Study

References Prospectus Formatting Guide

This is the feedback I got from Professor

Hello Mohan,

For starters, the first section is your topic. You omitted that and included a problem background instead. Format is important. I am not clear on why your literature review is only a little over one page. You have had two literature review assignments, that built on each other. Five sources were required for each. It seems that your literature review should have more content. You are just supposed to copy in what you have from the last mini-literature review assignment. If you did not use themes as headings within the review, you would need to fix that. Your problem statement is not what we discussed. We did many examples during class. It must align fully with the topic, no more and no less. After the problem statement comes the research questions. This is not what you have next. You need a hypothesis and alternate hypotheses for each research question. This is not how yours are formulated. Regarding the sample size - 1000 is a lot of people for you to connect with. Is it feasible? You did not include location. How will you connect with your participants? The methodology and design section are one section. Do not discuss data collection or analysis in these sections. You skipped the purpose statement.

I realize you have had your share of issues this semester. However, you are going to have to pull it together if you want to pass this class. This assignment has a format you are required to follow. We have been going over the same format since Week 7. You submitted a draft. You received feedback. We went over many examples during class. We even looked at your work. You are not even following the format that is required, which is the minimum to do. Please, fix it all and get it submitted.

Warm regards, Dr. McBride

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