Title: Marketing Plan - Budget ( BELOW ARE MY EXECUTIVE SUMMARY AND THIS) The QUESTION IS I NEED A MAKETING PLAN-budget for.

My product is Sony Corporation- It is into consumer electronic items. It is a Japanese multinational company that has its presence in all over the world. It is the leading brand in electronics manufacturing and fifth largest manufacturer of televisions.

Sony' Marketing strategy: 4 Ps of Marketing-

Product- It is a conglomerate based company that has diversified business portfolio including electronics gaming, entertainment and financial services to0. It makes televisions, video camera, cameras, car players and speakers, mobile, tablets, cables etc. It also provides financial services.

Price-Sony uses "Premium pricing" so as to create a premium brand image in the market. Sony's products have high quality products so having higher prices. Premium pricing reflects the company's heavy investment into technology, Research and development. premium Pricing strategy shows the premium customer's experience that Sony has.

Place-Sony has trademark of its products that has "SONY" on it. Sony's global business has its presence in Asia, Africa, Europe, Latin America, North America and Oceania. Its trademark is registered in 200 countries Warranty services of Sony has its presence in 53 countries and regions.

Promotion- Sony spends heavy amount on marketing and advertising, Its advertising budget was $3.7 Billion. It uses channels of marketing including traditional and modern, it uses digital marketing for promotional strategy. It has separate Facebook pages for promoting its products and services

yeah! i know this is business marketing class. i dont see any marketing thats why i just pick a random subject.

yes, its a maketing queation what subject i should choose then. please help

yes, its a maketing queation what subject i should choose then. please help