Title of Case Study; Zara and E-Commerce Introduction Provide a 1-2 page paragraph summarizing the case study provided by your instructor. Use good collegiate writing and clear declarative sentences. Your introduction should provide the key issues of the study and a thesis statement. ZARA Market Segmentation/Target Markets ZARA Selling/Marketing Strategies Using your textbook AND other sources you found, what were the types of marketing and selling strategies used by ZARA? Explain ZARA Strengths Provide areas of strength of the company broken down into selling and marketing. Did they provide any B2B activities or B2C? Could they potentially sell B2B? Identify one area or target market they could use. Use of Technology by the Company What are the legal implications as well as any ethical issues you can identify from this case study and your textbook? Summary Reference