Title: Saatchi & Saatchi Launch Sagatiba

Run Time: 38:12

Clip: https://www.youtube.com/watch?v=Sk0uZ0SwCtI&list=PLTgKgTk4aAONavvmis8WWJMUlldDVt2pi&index=11

Discussion Questions and Answers:

1) What is integrated marketing communication and what unified message is apparent in this clip?

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2) How does using the iconic statue of Christ the Redeemer fit into an integrated marketing communication plan for Saatchi & Saatchi?

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3) What are some of the problems, highlighted in this clip, that can occur while trying to launch a new campaign?

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4) What is the method discussed in this clip that Saatchi & Saatchi used to launch the IMC for Sagatiba?

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