Title: “The Role of Imagination in Strategic Management”

Learning Objective: The desired learning objective of this graded activity is:

To learn aspects of strategic management with respect to imagination

Learning Outcomes: After attempting this GDB,

Students will learn about utilization of imagination in strategic management.

Student’s knowledge will be enhanced about the issues of strategic management.

It will boost their ability to make justifying decisions on the basis of imagination.

Scenario: Albert Einstein acknowledged as one of the greatest physicists of all times, said that: “Imagination is more important than knowledge. For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand”.

Required: In the light of above statement by Albert Einstein, you being a strategic manager are required to answer the following question:

Do you agree or disagree with this statement in the light of the strategic management concepts like the vision statement, mission statement, and SWOT analysis? Provide strong justifications for your choice backed by the concepts of Strategic Management.