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T.J. Brown and Company, a manufacturer of quality handmade walnut bowls, has had a steady growth in sales for the past 5 years. However, increased

T.J.

Brown

and Company, a manufacturer of quality handmade walnut bowls, has had a steady growth in sales for the past 5 years. However, increased competition has led Mr.

Brown,

the president, to believe that an aggressive marketing campaign will be necessary next year to maintain the company's present growth. To prepare for next year's marketing campaign, the company's controller has prepared and presented Mr.

Brown

with the following data for the current year,

2017

Variable cost (per bowl)

Direct materials

$3.75

Direct manufacturing labor

7.50

Variable overhead (manufacturing, marketing, distribution and customer service)

1.35

Total variable cost per bowl

$12.60

Fixed costs

Manufacturing

$18,000

Marketing, distribution, and customer service

166,800

Total fixed costs

$184,800

Selling price

$28.00

Expected sales, 21,500 units

$602,000

Income tax rate

40%

1.

What is the projected net income for

2017?

2.

What is the breakeven point in units for

2017?

3.

Mr.

Brown

has set the revenue target for

2018

at a level of

$672,000

(or

24,000

bowls). He believes an additional marketing cost of

$33,880

for advertising in

2018,

with all other costs remaining constant, will be necessary to attain the revenue target. What is the net income for

2018

if the additional

$33,880

is spent and the revenue target is met?

4.

What is the breakeven point in revenues for

2018

if the additional

$33,880

is spent for advertising?

5.

If the additional

$33,880

is spent, what are the required

2018

revenues for

2018

net income to equal

2017

net income?

6.

At a sales level of

24,000

units, what maximum amount can be spent on advertising if a

2018

net income of

$90,402

is desired?

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