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TKMAX is a business that sells wholesale products on the retail market over the internet. TKMAX's it is very important that it can be managed

TKMAX is a business that sells wholesale products on the retail market over the internet. TKMAX's

it is very important that it can be managed profitable in the competitive market in which it operates. The last year of the business

and whose sales are reviewed, the budgeted and actual results are shown in the following table.

Budgeted II Actual

Market Size 450,000,000 units II 500,000,000 units

Market Share 12.50% II 12.75%

Sales Price 9.99 TL II 9.50 TL

Requested:

a. Calculate market size deviation.

b. Calculate market share deviation.

c. Calculate the sales price deviation.

d. Interpret the performance of TKMAX according to your calculations.

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