TMA 02 is made up of three parts: Part A, Part B and Part C. You need to complete all parts of the assignment. Part A: Case study - Pedego Electric Bikes Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words. Read through the case study and answer the following questions: 1. Using appropriate concepts and theories from Block 2, Sessions 3 and 4, discuss the Impact of having global suppliers on the competitiveness of Pedego Electric Bikes, especially during the pandemic and post-pandemic period? (25 marks) 2. Considering the challenges of inventory management that are mentioned in the article (e.g. difficulties balancing and synchronising demand and supply, capacity problems), what would you suggest to the managers of Pedego Electric Bikes for mitigating the impacts of such issues on their global operations? (25 marks) 3. From a marketing perspective, what are the potential opportunities and challenges for Pedego Electric Bikes to increase their global competitiveness? (25 marks) The case is available at: https://www.open.ac.uk/libraryservices/resource/ newspaperarticle: 138318&f=33211