T-Mobile Wi-Fi 11:08 AM ? bbhosted.cuny.edu 9) A spouse stated that the average amount of money spent on Christmas gifts for immediate family members is above S1200. The correct set of hypotheses is: B. C. /, : 113 1200 He' ?-1200 VSM : ?-1200 VS. H, : ? > 1200 10) Which of the following is an accurate description of modern marketing A. MARKETING IS THE CREATION OF VALUE FOR CUSTOMERS TO CAPTURE VALUES FROM CUSTOMERS B. MARKETING FOCUSES ON DEVELOPING PRODUCTS THAT OFFER THE MOST IN QUALITY C. MARKETING EMPHASIZES SELLING AND ADVERTISING EXCLUSIVELY. D. MARKETING ONLY INVOLVES SATISFYING CUSTOMERS' EXISTING WANTS 11) A information, or experiences provided to consumers to satisfy a need or want. A. MARKET OFFERING B. VALUE PROPOSITION C. BRAND POSITIONING D. MARKET MIX is some combination of products, services, 12) In order to build profitable relationship with customers, it is important to decide whom it will serve. It does this by and A. MARKET SEGMENTATION, POSITIONING B. TARGET MARKETING, CUSTOMIZATION C. POSITIONING, DIFFERENTIATION D. MARKET SEGMENTATION, TARGET MARKETING 13) Fiscal policy refers to the control of A. INTEREST RATES B. GOVERNMENT SPENDING AND TAXATION C. THE QUANTITY OF MONEY D. INTEREST RATES AND GOVERNMENT SPENDING