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T-mobile would like to increase spending to acquire customers. Jessica, the head of marketing department, knows that 20% of customers leave company every year based
- T-mobile would like to increase spending to acquire customers. Jessica, the head of marketing department, knows that 20% of customers leave company every year based on data and simulation. She does not want to overspend so she decide to acquire customers whose CLV equals or exceeds $5000. If Karly is expected to bring $2000 annual margin, the company should not spend more than ___________________ to acquire her as a new customer.
Assume that the company's discount rate is 20% per year.
Group of answer choices
A. $500
B. $800
C. $1000
D. $1200
E. $1500
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