TN - Eco7 channel economics Eco7 Eco7 full price discounted Eco7 potential volumes per store Upgrades to Eco7, monthly Upgrades to Eco7, annual Incremental vs. Conventional Revenue per change, Eco7 $33.75 $26.25 Revenue per change, conventional $16.25 $16.25 Incremental revenue per change $17.50 $10.00 Gross profit per change, Eco7 33.75 x 55% = $18.56 26.25 x 50% = $13.13 Gross profit per change, conventional 16.25 x 50% = $8.13 $8.13 Incremental gross profit per change $10.44 $5.00 Incremental revenue per store, annual Incremental gross profit per store, annual Incremental vs. Private Label Synthetic Revenue per change, Eco7 $33.75 $26.25 Revenue per change, PL synthetic $23.75 $23.75 Incremental revenue per change $10.00 $2.50 Gross profit per change, Eco7 $18.56 $13.13 Gross profit per change, PL synthetic 23.75 x 65% = $15.44 $15.44 Incremental gross profit per change $3.12 ($2.31) Incremental revenue per store, annual Incremental gross profit per store, annual