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To assess the betas of Ford and P&G, the book presents regression results of fitting a line through a scatter of each individual stock returns
To assess the betas of Ford and P&G, the book presents regression results of fitting a line through a scatter of each individual stock returns vs market returns. The results show that: the beta of P&G is higher because the regression slope is lower than for Ford the beta of Ford is higher because the regression slope is lower than for P&G the beta and the slope coefficient are roughly the same thing the beta and the slope coefficient are roughly the opposites
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