To avoid changing the price of a product, companies often alter their costs to create profit. For example, a company might shrink the amount of product or substitute less- expensive ingredients instead of raising the price. A company might remove features, packaging, or services to make the product less expensive for them to make while keeping the price for the consumer at the same level. Consider: packages that are now 15.6 ounces instead of 16 ounces OR airlines that are charging for luggage. What do you think about these pricing strategies? Do you have any specific examples (ie, tubeless toilet paper rolls (environmental or cost) OR Snapple no longer wrapping the metal cap in shrink plastic)? Have you noticed? Should companies just increase the price or should they continue making these less noticeable changes