To be a full$-$fledge player in the resort hotel industry, Banyan Tree Holdings Pte Ltd $($BTHL$)$ need to target not only the wealthiest segment but also extend it offerings for the moderate segments.

A$.$ What is the most challenging distinct characteristic of service that Banyan Tree need to manage with regards to this move?$\text{'}(3m)$

B$.$ Provide example from the case on how Banyan Tree managed this implication. $(3$m$)$

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