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To be included in an organization's market, it is not enough for a customer just to want a product because it would satisfy unmet needs;
To be included in an organization's market, it is not enough for a customer just to want a product because it would satisfy unmet needs; a customer must also have Blank
no other options to satisfy these needs
had a previous relationship with the organization
no existing connection to the company
the ability to buy, financially and otherwise
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
