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To be truly effective, global marketing strategies must articulate not the culture-bound values of one particular company, but the values of the stakeholders in all
To be truly effective, global marketing strategies must articulate not the culture-bound values of one particular company, but the values of the stakeholders in all of the countries where the company 2 answers
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Management
Authors: Ricky W. Griffin
11th edition
111196971X, 978-1111969714
