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To believe that texting while driving is a significant distraction is an example of which campaign objective? Belief Objective Knowledge Priority Audience Target Market
To believe that texting while driving is a significant distraction is an example of which campaign objective?
Belief Objective
Knowledge
Priority Audience
Target Market
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Advertising and Integrated Brand Promotion
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
6th edition
538473320, 978-0538473323
