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To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 1 7 - 2 above, the promotional element
To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure above, the promotional element labeled represents advertising. personal selling. public relations. sales promotion. direct marketing.
To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure above, the promotional element labeled represents advertising.
personal selling.
public relations.
sales promotion.
direct marketing.
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