To complete the task, the first stage of your CRM process will likely be similar to the first stage of the CRM cycle presented to you in the textbook. This stage is highlighted by which of the following?

a. an investigation into create a clear customer support system

b. the creation of surveys and other marketing research instruments

c. a business development program to help kickstart sales

d. a marketing audit to determine customer needs

e. an in-depth sales generation ecosystem