To complete this exercise, students need to understand and be able to apply knowledge of: 1. Total product concept 2. Consumer product types 3. How products provide value to consumers. 4. Product life cycle strategies; and 5. How to change/adjust product value to benefit new buyers. INSTRUCTIONS - COMPLETE BEFORE WEEK 4 CLASS Select two products sold in Canada as potential topics for the marketing project (note the brand and product name). Your instructor may provide additional product selection guidelines. Brainstorm possible product updates for both products (based on CH7 and CH8 of our e-textbook). Spend time organizing your thoughts and