To complete this exercise, students need to understand and be able to apply knowledge of:Using Apple Iphone as the case Product,

1. General pricing approaches
2. Selecting a price (includes comparing competitive products)
3. Break-Even Point
4. Selecting retailers for a target audience
5. Retailer-specific promotion (i.e., in-store)

INSTRUCTIONS - COMPLETE BEFORE WEEK 12 CLASS

1. Gather this information:
2. 1. Brand's general pricing approach. If the brand's general pricing approach cannot be determined, consider the best pricing approach for the new product.
   2. Current pricing of the original product.
   3. • Identify one version or quantity of the product sold in three (3) retail stores (i.e., one 400 ml container) and record the regular price in each store.
      • Estimate the average market price for the product by calculating the average price across the three stores.
   4. Current pricing for competitive products.
   5. • Identify three (2) potential competitive products for the new product.
      • Identify the price of a product quantity or format as you intend to use for the new product.
      • Repeat the calculations you did for the original product, with the two competitive products.
      • Record the price of each competitor in each of the three stores and the average price of each competitor across the three stores.
   6. Identify two retailer types that sell the original product. Use the following list of retailer types as a guide.
3. Spend time organizing your thoughts and ideas.
4. • One page (8.5x11, both sides) of written/typed notes (not photocopied) is allowed in the evaluation. Notes must include your name and student number.

Convenience Retailer	Scrambled Merchandise Retailer
Department Store	Specialty Retailer
Drugstore	Services Retailer
E-Tailer	Supermarket
Off-Price Retailer	Warehouse Retailer

INSTRUCTIONS IN WEEK 12 CLASS

1. Attend class as usual.
2. Following the lesson, 60 minutes will be provided to complete the exercise.
3. The exercise is completed in eConestoga - Quizzes (Course Tools).
4. Read questions carefully and use marks allocated to guide responses.
5. Once complete, submit the exercise.
6. Evaluation notes will be collected when the exercise is completed.
7. • In-Person Classes: Notes will be collected by your instructor.
   • Online Synchronous or Asynchronous Classes: Email your notes to your instructor within 24 hours of completing an exercise.

ACADEMIC INTEGRITY PROTOCOLS

• Lockdown Browser (and Respondus Monitor online classes only) is/are enabled.
• A zero grade and the filing of an academic warning/offence may result if:
• • Text included in the report is copied from external sources without paraphrasing/quoting, and.or citations and/or references are not provided.
  • Any artificial intelligence tool or application is used in creating the submission.
  • Evaluation notes are not provided to your instructor as required.