To complete this part of the assessment, you will create an agency profile.

Scenario

Azure Beach Realty Group (ABRG) is a real estate group on the south coast of New South Wales and has two agencies, Azure Beach and Southern Highlands.You are an assistant agent in the new agency which is opening in the south coast region as part of the ABRG.

(URL: https://share.tafensw.edu.au/share/items/e6534345-75ad-47e9-a19b-77fd93081a81/0/AzureBeachRealtyGroup.zip/index.html)

Using the template in the following pages create a profile for the new agency. The profile is designed to engage the south coast community and meet their expectations of the services the agency will provide.

The profile you create will be displayed on the agency website and on the Azure Beach Realty Group website. You are not required to create a website or include images.

Task 1: Identify risks

1. In the following table identify three (3) different risks to Azure Beach of poor marketing and communication practices and outline strategies to minimise these risks.

Table 8: Risks and strategies

Risks of poor marketing and communication to Azure Beach	Strategies to minimize the risks