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To complete this project, you'll complete two of the Integrative Cases from your textbook. Case 1: How the iPhone Is Made: Apple's Global Production System
To complete this project, you'll complete two of the Integrative Cases from your textbook. Case 1: How the iPhone Is Made: Apple's Global Production System This case provides information about how Apple addressed a global market opportunity. The firm applied an outsourcing strategy to compete on both low-cost production and differentiation. You will analyze the supply chain decisions Apple made. Case 2: Walmart International This case provides information about how Walmart has positioned itself globally as a brand. It has limited exposure in global markets. You'll evaluate the firm's international business strategy. You'll also analyze the firm's marketing, organization, and operations strategies
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