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To conduct a comprehensive analysis of IBM's strategic transformation, we utilized a mixed-methods approach. Our research was divided into two major components: primary and secondary
To conduct a comprehensive analysis of IBM's strategic transformation, we utilized a mixed-methods approach. Our research was divided into two major components: primary and secondary data collection. Primary Data Collection: We conducted interviews with IBM employees and industry experts to understand the internal and external perspectives on IBM's strategic changes. Employees provided insights into the internal changes and their implications, while experts offered an industry viewpoint on IBM's position and its competitive landscape. Secondary Data Collection: We performed an extensive literature review using multiple sources, such as IBM's annual reports, press releases, and presentations. We also reviewed news articles, industry reports, and analyst commentaries on IBM and the technology industry. This helped us comprehend the context and rationale behind IBM's strategic decisions and assess their impact. Increase the content
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