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To create a position in the competitive market requires differentiation of market offerings. In doing so Radisson offered their guests airport pick up - drop,
To create a position in the competitive market requires differentiation of market offerings. In doing so Radisson offered their guests airport pick updrop, large screen HD TVs access to fitness center and pool, complimentary breakfast and lunch, wireless internet access. This differentiation happens which of the following product levels?
wcore benefit
basic benefit
expected benefit
augmented benefithich one
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