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To develop a meaningful customer value strategy to serve the segments, please help Bill serve the current segments. The strategy should cover relevant aspects of
To develop a meaningful customer value strategy to serve the segments, please help Bill serve the current segments. The strategy should cover relevant aspects of customer model, fulfillment model, and...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
