To enhance a brand's equity and further entice the buyer to make the purchase, IMC mixes often include numerous forms of consumer$-$oriented promotions. This array of consumer promotions is used for a variety of motivations from instigating trial of a new product to increasing the rate and amount of product consumed. Additionally, brand managers employ various tools to retain the loyalty of existing consumers or to target specific segments of the market. Each tool has distinct features that make it more or less suitable for the objective intended.

This activity is important because it shows the manner in which marketing managers use sales promotion tools. The goal of this activity is to demonstrate the purpose and value of various consumer promotions.

Select the most appropriate category of consumer$-$oriented promotions that the examples below describe.

$1$

Contest

$2$

Rebate

$3$

Self$-$Liquidating $*$

Premiums

$5$

Couponing

$6$

Bonus Packs

$7$

Sampling

Match each of the options above to the items below.

Harvey$-$Davidson, the best$-$selling brand of motorcycles in the United States, offers many apparel and accessory items for sale in its stores. It also offers the buyer of a larger$-$ticket item the opportunity to make a purchase of these H$-$G items such

$3$