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To ensure a balanced use of advertising media, radio advertisements must not exceed 5 0 % of the total number of advertisements authorized. In addition,
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition,
television should account for at least of the total number of advertisements authorized.
a If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact? If
your answer is zero enter
What is the allocation of the budget among the three media?
What is the total audience reached?
b By how much would audience contact increase if an extra $ were allocated to the promotional budget? Round your answer to the nearest whole
number.
Increase in audience coverage of approximately
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